Transformative Content That Drives Results
Elevate Your
Communication
with Expert Writing
At Pinnacle Commercial Writing, we specialize in case study research and writing, content creation, and custom writing projects to enhance your communication and marketing strategies.
About Pinnacle Commercial Writing
Abigail Mills, FLCW, is recognized for her expertise in delivering high-quality commercial writing and case study research and publishing. She specializes in creating engaging content specifically designed to fulfill diverse business objectives. Her proficiency extends across various formats, including case studies, website copy, newsletters, and brochures, allowing her to effectively meet the distinct needs of her clients.
Experience the friendly, professional experience of working with a living, breathing partner who wants your business to succeed. Partner with Pinnacle and prepare to be amazed!
Articial Intelligence - NOT!
Many people these days are turning to AI (artificial intelligence) for their commercial writing needs. While this may have some advantages, there are also some concerns you should be aware of.
First of all, much of sales and marketing relies on evoking positive emotions about a product in a potential customer. One thing, at this point, computers don’t have or understand is emotion. For subtly evoking emotions that cause a customer to go ahead and make that purchase, it is far better to work with a human being who knows and understands the power of emotion.
Computers are also more likely to make mistakes, such as using outdated information and the writing might seem a bit choppy because computers are not very good yet at making smooth transitions between topics.
Another really important consideration is that in the United States, copyright protection is only issued to written materials if said materials were written by a human being. You could create a fantastic brochure using AI and any other company could take that brochure, change a few words, and use it as their own without penalty.
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